Clairol Professional iThrive Keratin Rescue Treatment is a rich, conditioning treatment for damaged hair. The iThrive Keratin Rescue System (Shampoo, Conditioner, and Treatment) is specifically formulated with IntenseCURE to revive dry and damaged hair. Keratin Rescue System with IntenseCURE creates a layer of protection around each hair strand. Regular usage of the System provides lasting moisturization, strength and protection from damage. Clairol Professional iThrive was designed by stylists as a daily, proactive line of products that delivers not only immediate results today, but helps to protect from damage.